01 / THE VISION

Frozzo,
on the café menu.

A proposed route from an existing vegetarian snack range to repeat supply across UAE café outlets. Start with one café group and expand when the product and economics hold.

Explore the offer

Explore a proposed menu and commercial case.

FROM HALDWANITO UAE CAFÉS

Serving illustration: aloo tikki, cheese corn nuggets and hara bhara kebab with two dips and chai — Proposed serving · AI-created illustration

AN OBSERVED CAFÉ OCCASION

UAE café menus already pair chai with Indian snacks. A focused Frozzo offer could compete through taste, preparation consistency and supply economics.

FiLLi ↗Chaat Bazaar ↗Menu examples, not confirmed buyers. Checked 30 October 2026.

THE OPPORTUNITY

Test one café-group account, then build repeat supply if the product, demand and commercial terms justify it.

02 / THE OFFER

Choose a product and a serving format.
Build a short list for a café tasting.

01 / PALAgree the range

Manufacture and supply products to an approved specification.

02 / COLD SUPPLYReach the outlets

Agree import, storage and delivery responsibilities.

03 / CAFÉPrepare and serve

Test the menu offer, customer purchases and repeat orders.

03 / PRICING

A price that works on both sides.

Test Pal’s supply price and the café’s economics for one serving. These assumptions carry into the account model.

Illustrative inputs · AED excluding VAT · Replace with agreed commercial data

SELECTED SERVING

Crispy Aloo Tikki

120 g of Frozzo product per serving

Change the serving ↗

Pal’s supply price

Pal variable cost · AED / kg Pal selling price · AED / kg Frozzo product per serving · grams

Pal’s variable cost includes food, packaging, freight, cold storage and delivery. Use an average for the selected range.

Calculate a price from a target contribution margin

Target contribution margin · %

The café’s menu price

Café menu price / serving · AED Accompaniments & drink / serving · AED Other variable costs / serving · AED

Include chai when offered. Other variable costs cover oil, energy, packaging, variable labour and an allowance for waste.

PAL / PER KG

Supply contribution

AED 5.00

27.8% contribution margin

Frozzo cost to the café / servingAED 2.16

CAFÉ / PER SERVING

Serving contribution

AED 8.59

71.6% contribution margin

Frozzo productAED 2.16

Accompaniments & other variable costsAED 1.25

Total variable costAED 3.41

Both contribution figures are before fixed operating costs, interest and tax. Validate portions, preparation and actual costs through a tasting.

THE DECISION

Agree a serving and supply price that leaves acceptable contribution for both Pal and the café before planning a rollout.

04 / BUSINESS IMPACT

From one serving
to an account.

Scale the pricing from chapter 3.
See monthly supply, contribution and working capital.

Illustrative scenario · AED excluding VAT · Not a sales forecast

Build a scenario

Café outlets 25

0100

FROM CHAPTER 3

Edit pricing & portion ↗

Snack servings / outlet / day Trading days / month

Cash & trial assumptions

Stock held · calendar days Customer credit · calendar days One-off trial cost · AEDSampling, setup and other initial costs. Separate from monthly variable cost.

MONTHLY SUPPLY TO THE ACCOUNT25 outlets

1,560kg / month

25 outlets × 20 servings × 26 days × 120 g

Pal monthly salesAED 28,080

Contribution before fixed overheadsAED 7,800

Variable cost AED 20,280Contribution 27.8%

Working-capital estimateAED 38,220

At AED 5 contribution per kg, 500 kg would recover the AED 2,500 one-off trial cost.

Planning assumptions only. Contribution excludes fixed overheads and tax. Cash uses a 30-day month, inventory at variable cost and receivables at selling price; supplier credit is excluded.

Additional monthly fixed operating costs · AED Optional

Costs added specifically for this account. Enter 0 only if no additional fixed operating cost is required.

Incremental operating profitNot estimated

Add fixed costs to estimate profit. Contribution is before fixed costs, interest and tax.

05 / A FIRST TRIAL

Start with a trial
worth repeating.

Start with a tasting, then a limited outlet trial.
Expand only when the product and economics hold.

A FIRST DISCUSSION

Choose one café group, review the product and pricing assumptions, and agree the conditions for a limited trial.

01 / TASTE02 / TRIAL03 / REORDER

Café partnerOutlets in the first trial

What should the trial answer?

TRACK

Food purchases with drinks · preparation time · waste · contribution · repeat orders

Before the first delivery

0 / 5

5 items to confirm before committing.

Keep a copy of this trial.

Your selected products, assumptions and open checks in one brief.

Frozzo,
on the café menu.

An offer for
the café menu.

Crispy Aloo Tikki

A price that works on both sides.

Crispy Aloo Tikki

Pal’s supply price

The café’s menu price

Supply contribution

Serving contribution

From one serving
to an account.

Build a scenario

Start with a trial
worth repeating.

Before the first delivery

Keep a copy of this trial.

Products & market context

From servings to supply.

Frozzo,on the café menu.

An offer forthe café menu.

Crispy Aloo Tikki

A price that works on both sides.

Crispy Aloo Tikki

Pal’s supply price

The café’s menu price

Supply contribution

Serving contribution

From one servingto an account.

Build a scenario

Start with a trialworth repeating.

Before the first delivery

Keep a copy of this trial.

Frozzo,
on the café menu.

An offer for
the café menu.

From one serving
to an account.

Start with a trial
worth repeating.